CBS Films has announced key marketing posts and appointed Teri Boggess, Cherie Crane and Maggie Schmidt to senior positions.

The three executives start work in February and will be responsible for designing and implementing all CBS Films' creative advertising, media and publicity campaign outreach and report directly to executive vice president of worldwide marketing Debbie Miller.

Boggess is named senior vice president of creative advertising content and joins CBS Films from Warner Bros domestic marketing, where she served as vice president of promotional programming.

Crane joins CBS Films as senior vice president of media and research and she previously served as president of Perspective Consulting since 2003.

Schmidt becomes senior vice president of publicity; she previously held the position of vice president of East Coast Publicity for Warner Bros from 2004-2005.