Celebrity will provide its own financing in the deal and will deploy up to 30 digital screens certified by Cinedigm, bringing the number of screens signed by Cinedigm to more than 1,000.

Celebrity Theatres currently has three locations and 26 screens in the are of Baton Rouge, Louisiana, and anticipates completing the installation this autumn. The theatres will use digital projector systems from NEC Display Solutions.

The digital conversion will take place under the terms of Cinedigm’s long-term agreements with all the major studios as well as ongoing interim agreements with more than 100 independent distributors. 

Celebrity Theatres is a member of the Cinema Buying Group (CBG), the initiative launched by independent theatre operators of the National Association Of Theatre Owners to manage an affordable conversion programme. Cinedigm is the digital cinema integrator partner for the CBG.