Vicky Colf has been named vice president and general manager ofWarner Bros Advanced Digital Services and Technology Systems.

Colf will oversee day-to-day operations in support of the studio'sefforts to distribute content through new media outlets, and also takes chargeon implementing the studio's goal of digitising all aspects of the productionand distribution process.

Based in Burbank, she reports to Warner Bros Technical Operations'executive vice president of distribution and technology operations DarcyAntonellis.

Colf joined Warner Bros Entertainment as vice president ofcorporate business development and strategy in 2004.

Prior to that she consulted on Warner Bros projects in digitalasset management and anti-piracy, and also served as director of applicationdevelopment for Digital Brandcasting Corporation from 1999 to 2000.