Consumer attitudes turn against piracy

Just seven months in to the new approach, the research shows marked improvements in public attitudes to copyright theft which directly reflect the campaign's key goal - to attach a social stigma to copyright theft so that people choose to not take part in it:

SIGN IN if you have an account

Do you want to keep reading?

Register  for free access to five articles a month

Untitled design (14)

Subscribe today and unlock access to:

  • Unlimited film & TV news, reviews and analysis on Screendaily.com                                            
  • All print and/or digital editions of Screen magazine
  • Breaking news alerts sent straight to your inbox
  • Digital festival and market dailies
  • Weekly awards magazines

 

Access premium content Subscribe today

If you have an account you can SIGN IN now