Industry veteran is currently Chairman and Chief Executive of Five.
Dawn Airey has become a non-executive director of European DVD and digital subscription service LoveFilm.
Airey is currently Chairman and Chief Executive of UK TV network Five. She previously held executive roles at ITV, BSkyB, and Channel 4.
Airey also sits on the management board of the pan-European media group RTL, Five’s parent. She is a member of the board of the British Library and a Trustee of The Media Trust.
Charles Gurassa, chairman of LoveFilm, said: “Dawn’s finger is right on the pulse of the entertainment industry. LoveFilm has grown not only to become the leading European subscription-based film and TV rental business, but now the market leader in streaming directly to PCs and internet-enabled TVs. Dawn’s counsel in the board room will be enormously helpful in driving LoveFilm forward in these exciting times.”
Airey added: “LoveFilm’s business model has not only redefined the way people rent and watch movies in the home, its international growth and recent foray into streaming services delivered via both the PC and the TV shows that this is not a company that’s prepared to stand still. I’m thrilled to be joining the board of this entertainment industry innovator.”