She has spent a decade at Nintendo UK.
Dawn Paine has been tapped as Vice President of Marketing for Universal Pictures UK.
She starts the post on March 5 and will oversee marketing, communications and publicity for the UK Home Entertainment division.
She had been at Nintendo UK as Marketing Director/Assistant General Manager for the past 10 years.
She joins as Universal is celebrating its 100th anniversary.
“We are very pleased to welcome Dawn aboard,” said Ian Foster, Regional Managing Director, UK & Latin America. “Her track record makes her an ideal choice for this position; I’m sure Dawn will bring an exciting new perspective to our business. Dawn inherits a strong and motivated marketing team and I am confident together they will help drive our business to future growth and success.”
“After an incredible, transformative 10 years at Nintendo, the time is now right for me, to throw myself into an exciting new adventure. That next chapter will be carved out with the fantastic team at Universal Pictures UK.” Dawn Paine added.