The Weinstein Company hassigned Deep Focus as its online agency of record, overseeing all of the company's online media planning and buying, creative advertising, and public relations.

Deep Focus chief executive officer Ian Schafer previously served as vice president of new media at Miramax and Dimension Films from 1999 to 2002.

The agency has handled Miramax and Dimension Films' online media and creative strategies for the past three years, working on such titles as Sin City and the Kill Bill franchise.