The founders will canvas a panel of experts to select material that visitors to the site will be able to download or stream for prices starting at less than a dollar.
Indie Road will share 50% of net revenue from films with the film-makers as well as a portion of music and advertising sales revenues. The company will be a major sponsor of the Slamdance Film Festival in January 2009.
'In a business where it is very difficult for gifted film-makers to reach a public audience, the site will provide a channel for fresh new talent that deserves to be recognised by connecting them to fans, industry leaders, and film festivals around the world,' creative advisor Di Pierro said.
For further information visits www.indieroad.net.