Doug Aarniokoski’s post-apocalyptic thriller is set to premiere in Toronto’s Midnight Madness strand on Sept 15 and stars Shawn Ashmore, Ashley Bell and Michael Eklund.

The Day follows five survivors on the run and is based on a screenplay by Luke Passmore. Guy A Danella produced and Aarniokoski, Michael Finley, Tim James, Antonina Armato and Ross M Dinerstein served as executive producers. Preferred Content represents North American sales on the film.

”We’ve been very impressed by Doug and Guy’s work on The Day,” Content Film president Jamie Carmichael said. “The film perfectly embodies the kind of elevated, but ‘true to the fans’ genre film that we’re looking to work on.”

Content’s slate includes two other Toronto world premieres –special presentation screening Hick starring Chloe Grace Moretz and Blake Lively and Nick Broomfield’s documentary Sarah Palin – You Betcha!