Leading Chinese internet television company Youku.com will make the Kung Fu Panda franchise films available across multiple devices in the first time DreamWorks Animation product is being offered online in China.
Both Kung Fu Panda titles are available for VoD customers on Youku Premium and will subsequently debut on Youku’s Hollywood Movie Channel after the paid viewing window closes.
“We’re excited to add both of DreamWorks Animation’s Kung Fu Panda movies to our online channels,” Youku chairman and CEO Victor Koo said. “As technology matures and Chinese internet users increasingly turn to the web for entertainment, Youku has been able to expand on the traditional movie release roadmap through agreements for studio films such as Kung Fu Panda and Kung Fu Panda 2.
“Both titles have a proven track record of success with Chinese audiences, and we look forward to expanding our alignment with Hollywood studios in the future to offer even more compelling content.”
“Youku is an innovative company with extraordinary reach in China and we are thrilled that the Kung Fu Panda features will now be offered through their platform, which presents high-quality content to consumers online,” Kelley Avery, DreamWorks Animation head of worldwide franchise strategy and distribution, said.
“It is particularly satisfying that Chinese audiences have responded so enthusiastically to the cultural references within our franchise and we look forward to making both Kung Fu Panda movies available to more and more consumers in China through Youku.”