Emerging Pictures and Opus Arte have signed a deal for Emerging to become the exclusive North American theatrical distributor of Opus Arte’s events programming.
The agreement adds a wealth of new content to Emerging’s upcoming online slate of alternative programming for cinemas, including live opera and ballet from London’s Royal Opera House and Shakespeare plays from the Globe Theatre.
The season will begin on September 10 with a live broadcast from Covent Garden of the Royal Opera House’s opening-night performance of Mozart’s Cosi Fan Tutte.
Emerging’s Opera In Cinema series, now in its fourth year, already includes live operas from Teatro Alla Scala in Milan and the Gran Teatre Del Liceu in Barcelona. The additional event from Opus Arte means Emerging will launch two new series – Ballet In Cinema and Shakespeare In Cinema.
Emerging Pictures managing partner by Ira Deutchman negotiated the deal with Opus Arte’s head of cinema Isabelle Fauchet.
“The addition of this content from Opus Arte solidifies Emerging as the premiere supplier of alternative content in North America,” Deutchman. said “The events themselves, and the quality of the productions, are among the best in world. We couldn’t be happier.”
“Emerging Pictures was an obvious choice for the Opus Arte brand.” Fauchet added. “Their previous experience in relaying opera and ballet performances through their i-cinema network, together with strong marketing ethics, ideal cinema locations, and reliable delivery technology, are all the right ingredients to ensure that our high quality productions from the best opera houses in the world are seen in the best way possible.”
Emerging Picture is an all-digital specialty film and alternate content theatre network in North America that encompasses art houses, museums, performing arts centres and commercial multiplexes.