Main Street Films announced in Cannes it has entered into a financing and co-production partnership with Hong Kong-based investment fund Crown Brand Corporation Limited.

The US company will acquire feature rights in all media for distribution in the greater China region. The first title will be unveiled this summer.

The partners will co-produce family-oriented and product and rom-com film and TV product for the US and Chinese-speaking regions.

Main Street has already assembled a roster of films by Chinese directors, among them For Love Is Sin, The Pin, The Spin Kid and The Soul Of Bread.

“Main Street Films and CBC share the same vision to bring high end engaging film and television productions from around the world to US and Chinese audiences and we look forward to a growing and fruitful partnership with CBC,” said Main Street Films chairman Craig Chang.