Rio’s estimated $26.8m East weekend haul enabled Fox’s family film to stay top for the second weekend in a row despite a stiff challenge from Tyler Perry’s Madea’s Big Happy Family on $25.8m.

Fox’s period romance Water For Elephants starring Reese Witherspoon and Robert Pattinson launched in third on $17.5m while Universal’s family film Hop in fourth place crossed $100m in its fourth weekend.

In the limited arena SPC launched Morgan Spurlock’sPOM Wonderful Presents: The Greatest Movie Ever Sold on $135,000 from 18 theatres while the same distributor opened Incendies on $54,600 from three.

Next weekend’s wide releases are: Universal’s Fast Five starring Vin Diesel, Paul Walker and The Rock; OmniLab’s Dylan Dog: Dead Of Night with Brandon Routh through Freestyle Releasing; Prom from Buena Vista; and Hoodwinked Too! Hood Vs Evil from TWC.

Estimated Top 10 North America Apr 22-24, 2010
Film (Dist) / Est wkd gross / Est total to date

1 (1) Rio (Fox) Fox Int’l $26.8m $81.3m
2 (-) Tyler Perry’s Madea’s Big Happy Family (Lionsgate) Lionsgate $25.8m –
3 (-) Water For Elephants (Fox) Fox Int’l $17.5m –
4 (3) Hop (Universal) UPI $12.5m $100.5m
5 (2) Scream 4 (TWC/Dimension) TWC Int’l $7.2m $31.2m
6 (-) African Cats (Buena Vista) WDSMPI $6.4m —
7 (5) Soul Surfer (TriStar/FilmDistrict) QED Int’l $5.6m $28.7m
8 (7) Insidious (FilmDistrict) IM Global $5.4m $44.2m
9 (5) Hanna (Focus Features) FFI $5.3m $31.7m
10 (8) Source Code (Summit) Summit Int’l $5.1m $44.7m