EXCLUSIVE: The Exchange CEO Brian O’Shea announced that the distributor has acquired Australia and New Zealand for the documentary about Jay Z’s benefit concert.
Ron Howard directed Made In America, which premiered in Toronto and is produced by Imagine Entertainment, Marcy Media and Radical Media in association with Participant Media.
Andrew Mackie of Transmission Films brokered the deal with O’Shea.
Made In America follows rap superstar Jay Z as he curates and plans The Budweiser Made In America Festival benefit concert in aid of the Philadelphia economy.
The film features live footage and backstage interviews with luminaries such as Drake, Pearl Jam, Run DMC, The Hive, Passion Pit, Calvin Harris, Janelle Monáe and Skrillex.
Nearly 80,000 people attended the event, which took place from September 1-2 2012 and raised $5m in ticket sales and injected more than $10m into the Philadelphia economy.