LosAngeles-based publicity firm Eddie Michaels & Associates relaunches asInsignia Public Relations and Media Strategies today (28) with company founderEddie Michaels announcing three key promotions.
Zachary Rosenfieldhas been named a principal of the firm and will continue to work closely withMichaels in managing strategic media campaigns for the firm's productioncompany, producer, and event clientele.
Rosenfieldjoined Michaels in 1998 and has played an integral role in the expansion of thecompany's business over the past six years.
Lori Glass willofficially head up the company's talent department and will continue to workclosely with Michaels, executing campaigns for actor clients.
Glass joined in2001 and previously spent eight years with Warner Bros-based production companyMiller/Boyett, where she served as an associate producer and in-house publicitycoordinator for various series.
Erik Bright hasbeen named senior publicist and will head up Insignia's film and televisionproduction publicity, as well as handling many of the company's productioncompany and corporate clients.
Since joining in2001 Bright has served as production publicist on a roster of features thatincludes Sideways, Crash, Winter Passing, The Matador and The Alibi.
"My name aloneno longer properly represents the scope of our business," Michaels said in astatement. "My associates have consistently grown their own client lists overthe past few years and the overall expansion of our work in the corporate arenais better served by this new name."
Insignia'sclients include Noah Wyle, Anjelica Huston, The Producers Guild of America,Village Roadshow Pictures, Endgame Entertainment, producer-financier Bob Yari,director Jonathan Mostow, screenwriter Zak Penn, and independent producersMichael London and Nelson Woss.