Kops will expand ID's film department with additional film release and award campaigns, festival support and production companies. He will also represent a slate of film-makers.
The veteran executive has previously served as executive vice president of MGM and worked in the film marketing and publicity divisions for Columbia/TriStar and Paramount.
'We are pleased to be at a point in our agency's growth to bring Eric aboard,' ID CEO Kelly Bush said. 'I've known Eric for a long time and his insights and abilities are remarkable. I am very proud of the work everyone in our film department has done over the past three years. Our team's smart, creative and invigorating approach to publicity coupled with Eric's extensive experience and leadership will prove to be a powerful asset.'
'I am grateful to Kelly, Mara Buxbaum, Cari Ross and the entire ID team for the opportunity,' Kops said. 'ID has really set itself apart in the past few years, as evidenced by their extraordinary clients and results-driven campaigns. The passion here is unbelievable and I look forward to creating new opportunities with this marvelous team.'
Kops' awards campaign credits include Hotel Rwanda, Dreamgirls and Jennifer Hudson's Oscar campaign.