Eros International has started shooting Sujoy Ghosh's Aladin, a modern day retelling of the Arabian Nights story with a Bollywood twist.

Eros makes its first move into visual effects through its new venture EyeQube Studios on the project.

Eros is producing Aladin in association with Sujoy Ghosh's company Boundscript.

Amitabh Bachchan, Sanjay Dutt, Riteish Deshmukh and Jackie Fernandez star.

'We are approaching Aladin with the same proven methods employed on large-scale Hollywood productions. We have designed the look and feel of the show prior to filming and also been involved with the production design to help weave in our effects more naturally. Basically, this film will really surprise people, it will open their eyes to a new kind of Indian film, the visual effects for this production are well thought out and will amaze the audience ' said Charles Darby, creative director of EyeQube and senior visual effects supervisor.