The former Era New Horizons Film Festival in Wroclaw, Poland will now be called the New Horizons International Film Festival.

The move comes as local mobile company Era has changed its brand to T-Mobile.

The festival’s continues its partnership with Polska Telefonia Cyfrowa, which operates the T-Mobile brand.

The 11th annual festival runs July 21-31 and will show about 230 features and 200 shorts.

With the rebranding, the website has been updated to