The Tokyo International FIlm Festival will unveil a new award for its Competition section, the WOWOW Viewer’s Choice Award.

Pay TV broadcaster WOWOW will be a presenting sponsor of an award for the first time at TIFF.

The cash prize will be worth $10,000.

Six viewers of WOWOW’s channels will be chosen to serve on the selection committee.

On November 22, WOWOW will plan a special broadcast and live events tied to TIFF.

TIFF runs Oct 23-31.

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