Mark Bozek, theformer chief executive officer of Barry Diller's Home Shopping Network (HSN),will kick off his new production company Halo Entertainment with the blackcomedy Sellevision.
Bozek is playing to his strengths here as the projectcentres on the home shopping business and is based on the novel by AugustenBurroughs. Bozek adapted the screenplay and makes his feature directorialdebut.
Sony-based DavidGreathouse and former Miramax executive Stephen Hutensky will produce andKristen Davis and Julia Louis-Dreyfus are set to star with a production startset for February 2005 in Tampa, Florida.
The NewYork-based Halo is a fully financed private company and Bozek plans to make oneor two pictures a year.
"After 14 yearsin the network and cable television world, I felt it was time to move towardsfulfilling my goal of creating projects of my own," Bozek said in a statement."Halo Entertainment's first film reflects my past, but also marks the start ofan exciting new career venture."
Bozek began hiscareer with Diller at Fox Television in 1988, following him to QVC in 1991,where he launched QVC's second channel Q2. He became executive vice presidentof broadcasting for HSN in 1997 and two years later was named president andchief executive officer.
HaloEntertainment's other projects in development include Greyt, an animated feature film based on therags-to-riches life of a rescued racing greyhound; and Ezra's Wake, a Southern murder mystery based on JohnHart's upcoming novel of the same name.