Twentieth Century Fox and corporate sibling MySpace have teamed upon a new promotional tool that will enable MySpace users to see previewscreenings of upcoming features.
The Black Carpet scheme will kick off with the preview screeningof Toronto hit Borat.MySpace users in six countries Ð the US, UK, Ireland, Australia, Germany andCanada -- will be eligible to see the picture in theatres on Sept 20, some sixweeks ahead of its opening in the US and many other territories.
"Thereaction to this film has been pretty extraordinary, as most recently evidencedby the buzz coming out of the Toronto Film Festival," Pam Levine,co-president of Twentieth Century Fox theatrical marketing, said.
"With a movie this unique, nothing can communicate its impactas effectively as experiencing it yourself. We're pleased to offer thisexclusive screening event to the global MySpace community."
Borat starsSacha Baron Cohen as an outrageous Kazakh reporter who undertakes a culturaltour of the US. It opens on Nov 3.