Fox Walden chief Jeffrey Godsick is rejoining Fox Filmed Entertainment as executive vice president of marketing and digital content as Fox and Walden Media streamline the joint venture to take greater advantage of Fox's marketing expertise.

Both Walden and Fox will continue to develop family films separately with the option of co-financing and co-producing certain titles such as Tooth Fairy and Ramona. All family films will still be overseen by Fox Walden and distributed domestically by Fox, however the reconfigured joint venture will be housed within Fox rather than operate as a stand-alone entity.

Godsick left his post as executive vice president of marketing at 20th Century Fox in late 2006 to join Fox Walden as president of marketing, a title he will retain as he continues to oversee the marketing of Fox Walden films by using Fox's existing marketing personnel and resources. Godsick will report to marketing co-presidents Tony Sella and Pam Levine on Fox projects.

'I am incredibly proud of the marketing innovations we have accomplished at Fox Walden,' Godsick said. 'Pam and Tony have created a culture of innovation and I am thrilled to be working with them and the entire Fox family as we continue to find unique ways to brings films to the marketplace.'

Casting is underway on Ramona, which recounts the adventures of young Ramona Quimby and is based on Beverly Cleary's bestselling children's books. Walden has boarded Tooth Fairy, which originated at Fox and stars Dwayne Johnson, Ashley Judd, Stephen Merchant, Julie Andrews, Billy Crystal and skateboard phenomenon Ryan Sheckler. Michael Lembeck is directing the film, currently in production, and Jason Blum, Gordon Gray and Mark Ciardi are producing.

'Fox Walden has been a tremendous asset for our company and Fox has
been an outstanding partner,' David Weil, CEO of Walden Media parent company Anschutz Film Group, said. 'Moving marketing functions to inside the main Fox marketing machine - the best in the business - makes both creative and financial sense. We're very happy that it will continue to exist within Fox under Jeffrey's leadership and we intend to continue to provide three to five films a year.'

'Tony and I have worked with Jeffrey for much of our careers, so this is truly like welcoming back a family member,' Levine added. 'We're thrilled to have him and the experience he brings back on our team, and look forward to capitalising on his creative energy and leadership skills in traditional and new areas as we approach a very exciting time for our company.'