Daniel Frigo has been promoted from vice president ofBuena Vista International, Europe to senior vice president of sales/marketingand deputy general manager for Buena Vista International, Europe.

He will report to Stuart Salter, executive vicepresident and general manager of Buena Vista International, Europe, and willtake on a more comprehensive management role within the company's Europeanregional team.

Frigo has been responsible for European salesplanning and the development of the licensee markets. In conjunction with hisBVI responsibilities, he was also charged with the task of launching theEmerging Markets Home Video group.

"Daniel has established himself as an industry leaderand proven himself to be highly effective in planning and executing ourdistribution strategies throughout Europe," Mark Zoradi, president of BVI andBuena Vista Home Entertainment International, said in a statement.

"Daniel is an invaluable asset to BVI and a highlyrespected executive in the European film distribution community," Salter added.

Frigo joined BVI's Burbank offices in 1992 andtransferred to the European regional office in London two years later.