The San Francisco-based online platform takes advantage of the new JOBS Act allowing general solicitation of accredited investors.

A pool of investors can now use the Junction facility to put money into fully financed projects. One such example according to Junction representatives is A Hologram For The King, fully financed by Silver Reel and starring Tom Hanks.

The accredited investor pool comprises roughly 10m Americans who earn more than $200,000 a year or have a net worth exceeding $1m excluding primary residence. Prior to the JOBS Act, filmmakers were only allowed to ask money from people they knew.

Endgame Entertainment, PalmStar and QED are also said to be working with Junction on current projects.

Junction is led by CEO Adam Kaufman, a former investment banker at Goldman Sachs and lawyer at Wachtell, Lipton, Rosen & Katz, and president Brian Goldsmith, a former CBS television producer.

Advisors include Jason Blum and Steve Wynn.