Former Nielsen EDI vice president of client services Matt Garelik has joined Overture Films as senior vice president of theatrical distribution.

Based in Overture's Beverly Hills offices, Garelik will handle Overture's western distribution, and will work alongside senior vice president of theatrical distribution Greg Forston who handles eastern distribution. Garelik reports to executive vice president of theatrical distribution Kyle Davies.

'With his years of experience in sales and his valued relationships, we are thrilled to have Matt as a part of our team,' Davies said.

Prior to Nielsen EDI, Garelik spent nearly a decade at 20th Century Fox as a branch manager. Before that he was sales manager for both Buena Vista Pictures Distribution and Savoy Pictures.

Davies and president of worldwide marketing, distribution and new media Peter Adee plan additional staffing announcements in the coming weeks to round out the marketing and distribution departments.