As svp of digital products and communities at Participant Media’s digital arm, Frenkel will oversee product development as well as “user experience and community formation and activation activities.”

Prior to TakePart, Frenkel served five years at Fox Interactive Media (FIM) and was the primary programme manager for launching Google’s search and text advertising services across FIM’s network of properties.

From 2002-2005 he was executive producer of College Sports Television’s digital properties.