I was watching some guilty-pleasure TV this weekend when this new Adidas advert caught my eye.
(watch the video here)
Great, huh? It was so striking that I did some research — and it turns out the track is the new song “Civilization” by Justice, and the director is Romain Gavras.
The young French filmmaker, the son of stalwart Costa-Gavras, previously directed the controversial video for M.I.A.’s “Born Free,” and made his feature directorial debut with Our Day Will Come (Notre Jour Viendra), which turned heads at its premiere in Toronto and also just played at SXSW. It stars Vincent Cassel and Olivier Barthelemy in the story of two misfits testing each other’s manhood.
Romain is also the brother of Julie Gavras, whose Late Bloomers just premiered in Berlin.
You can watch the trailer for Our Day Will Come — in French — here.
At our sister magazine Shots they have more scoop on the Adidas campaign (subscriber only).
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