The branding and marketing company Gen Art has relaunched following its acquisition by Sandow Media and unveiled new leadership.

Gen Art’s former svp of events and creative director Elizabeth Shaffer and former Svp of film Jeffrey Abramson will serve as the company’s co-presidents.

Gen Art was founded 16 years ago and has worked with such companies as Acura, American Express, BlackBerry, Citibank and W Hotels.

Sandow Media specialises in building multichannel, vertically integrated luxury brands in print and online.

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