Hollywood marketing agencies have formed the trade organisation AEMA. Bob Farina of The Cimarron Group has been named chairman. Member agencies include In Sync Advertising, The Ant Farm, Anticipation Group, Intralink, Crew Creative and Bemis Balkind.

'An organisation like AEMA is long overdue,' Farina said. 'In this constantly shifting landscape that continues to advance the techniques of marketing films, it is essential that we adopt a unified standard of excellence and coordinate efficiencies in critical areas such as artistic innovation and technology.'

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