Hungarian distribution and production companyInternational Media Agency Entertainment (IMA) has launched a new sales arm,Polarlight.

IMA Budapest will continue the distribution ofdocumentary and television titles, while Polarlight will handle the company'sco-production activitites as well as the sales of feature films.

Polarlight's current slate includes Hungarian titles suchas Karlovy Vary award-winner Rose's Songs and The Bridgeman aswell as foreign productions The Eighth Degree, Sukkubus, Night of theVampire Hunter, State of Emergency, Teenage and Dark Area.IMA/Polarlight is planning participation at all the major film markets.

Polarlight will also start shooting two productions in2005 including the thriller Full Moon as well as Shadows, the filmadaptation of a French novel by author Regine Hollander. The budget for the twoproductions is set at Euros 5m.

IMA/Polarlight is headed by CEO Tom Boka, a graduate ofUCLA's Theatre Arts and Cinema faculty who has worked at Lorimar Television,Warner Brothers Television. He moved back to Hungary in 1996 where he foundedIMA Entertainment.