Earlier this week Brave New Films launched a free download of the Oscar-winning film-maker's latest feature, which it claims is the first major feature to be released for free on the internet and broke download records during its first 24 hours on the web.
Hypernia is providing Internet bandwidth, servers and management to host Moore's latest film online, including all HD content. Slacker Uprising follows Moore's 62-city tour of the swing states during the 2004 Presidential election, a roadshow designed to inspire the 18-29 demographic to get out and vote.
The film includes live performances and appearances by Viggo Mortensen, R.E.M., Eddie Vedder of Pearl Jam, Roseanne Barr, Joan Baez, Tom Morello of Rage Against The Machine, and Steve Earle.
'With Hypernia providing HD-capability and super-flexibility, Brave New Films can now open up Slacker Uprising in all markets, enabling us to expand our audience, and build a significant following for Slacker Uprising with the confidence that our viewers worldwide will be able to access our entire film easily and efficiently,' Moore said.
'As film and television continues to converge with the online world, it's important that technology companies be able to move at our pace. James [Vallord-Costa, founder and CEO] and his team at Hypernia were able to turn on a dime and get us up and running in record time for the release of this film.'
'Brave New Films is seeking to generate as much online viewership as possible for Slacker Uprising between now and the end of this year,' Vallord-Costa said. 'With the 'flex computing' capability of our on-demand utility hosting model, they will be able to offer full HD downloads to all users and be able to scale as needed to meet the demand.'
'Our mission here at Brave New Films is to get out a message of social justice,' Greenwald said. 'This year, that means getting people to take a close look at what's at stake in this incredibly important election. You can find literally no better storyteller in the world for that purpose than Michael Moore.
'Michael is a genius and an inspiration to people all over the country. This new movie is a gift to our nation in this critical moment, and we're honoured to be distributing it for free over the internet.'