The Weinstein Company (TWC) has hired Barry Gordon as executive vice president of home entertainment.

Reporting to Bob and Harvey Weinstein, Gordon will be based in TWC's Los Angeles office and will serve as liaison for the company's home entertainment operations.

He will work closely with Trevor Drinkwater, president and chief executive officer of TWC's exclusive home video distributor Genius Products, and his team.

Gordon's responsibilities will include working closely with acquisitions executive vice presidents Michelle Krumm and Maeva Gatineau on acquiring direct-to-DVD titles and building TWC's library, as well as working with Genius on the launch and management of such brands as Dragon Dynasty and other emerging labels.

Prior to joining TWC, Gordon served as senior vice president, worldwide programming at Image Entertainment, where he was instrumental in feature acquisitions and production.

Prior to that he held positions with STV Communications and BMG Distribution.