The expanded revenue share deal will add 15 IMAX theatres to China and will bring the number of the company’s theatres in South Korea and China to 65.
“Since 2009, IMAX has served as a key differentiator for our Korean circuit, providing our guests with the most immersive movie-going experience available,” said CJ CGV CEO Seo Jung. “We’re delighted to expand our IMAX commitment and leverage this competitive advantage to support our aggressive expansion plans throughout China.”
“We’re pleased to build on our relationship with CJ CGV – a top-notch exhibitor that is helping to bring more IMAX theatres into untapped regions in China,” said IMAX China CEO Jiande Chen. “We remain committed to supporting the growth of China’s film and exhibition industry and bringing the best in Chinese and Hollywood blockbusters to more audiences across the country.”