The former svp of corporate development at paramount heads the new venture, which will aim to raise capital with equity and debt, evaluate IPs and handle a range of financing activities from mergers to recapitalisations.
Asset manager Qualia Capital is a founding partner in the LA-based entity.
Palmer is a former banker who was directly responsible for more than $1.6n in structured film financing at Paramount, where he worked closely with Melrose Investors.
He started out in entertainment as head of business affairs at Ogden Entertainment and has served as MD of Fortress Investment Group.
“Our mission is to explain the industry to capital and introduce capital to the industry,” Palmer said.