Jeffrey Sakson has joined Participant Media as vice president of publicity and will report to executive vice presidents of marketing Buffy Shutt and Kathy Jones.

Sakson will oversee publicity on all Participant releases and social action campaigns related to its films and will also take charge of corporate communications.

Sakson is a veteran of 22 years in the marketing department at Universal Pictures and most recently as senior vice president of publicity. He first worked with Shutt and Jones, who were co-presidents of marketing at the time.

Since leaving Universal, he has been a freelance publicity consultant on such projects as The Black Dahlia and Bella.

Sakson began his career in the New York publicity department at Columbia Pictures in 1981, moving over to Universal's New York office in 1984, before transferring to Universal's West Coast headquarters in 1989.