New York talent agent Jorge Ballos announced the launch of the SoHo International Film Festival will take place on February 18.

The four-day event will run in the heart of Soho and celebrate digital technology while honouring traditional forms of storytelling, presenting at least 12 features in and out of competition.

The festival will host film-making panels and workshops and industry parties.

“By enticing film-makers, journalists and cineastes from America and around the globe with a strong slate of domestic and international films, we expect to draw audiences to this side of the city, known for its artistic community and cultural sophistication,” Ballos said.

“We’re getting a lot of strong foreign film submissions that should make our festival a distinguished international showcase,” co-founder Luis Pedron added. “In addition, we’ve received a good number of wonderfully original shorts and indie features from American film-makers.”