Bycel will work closely with Warner Brothers to maximise worldwide theatrical and video promotions and publicity opportunities for Village Roadshow's films, and will work on theatrical and video releases in Village Roadshow Pictures international territories including Australia, New Zealand, Greece and Singapore.
Additionally Bycel will work closely with Warner Brothers Home Video on new releases and catalogue promotions, and willdevelop global marketing assets in concert withWarner Brothers' online, music, and wireless teams.
'Megan will be an integral part of our team working closely with our partners at Warner Brothers to fully support the publicity and promotional plans for Village Roadshow Pictures,' Village Roadshow Pictures Entertainment executive vice president, marketing and distribution chief Melissa Anna, to whom Bycel reports, said.
'Her studio and agency experience in brand management makes her an asset in this role and we know she will be important to the success of our films.'
Bycel previously served as senior marketing director for Endeavor Marketing Solutions, as product manager and director of marketing at Paramount Pictures, and as special events co-ordinator at The American Film Institute.