Yari Film Group'sBull's Eye Entertainment has hired former DreamWorks executive Leah Keith tothe new position of senior vice president of development and production.

Keith will focusprimarily on broadening Bull's Eye reach into studio films and will oversee asmall number of independent projects. The company has a first-look deal atParamount.

She arrives atBull's Eye after a four-year stint at DreamWorks, where as senior feature filmdevelopment and production executive she oversaw the production of BikerBoyz.

Keith previouslyserved as vice president of production at Walt Disney Television, helping torelaunch The Wonderful World Of Disney for ABC and supervising 10 pictures including the 1998Humanitas Prize winner Ruby Bridges as well as Selma, Lord, Selma.

Bull's Eye's drama Crash, which premiered at Toronto and stars Sandra Bullockand Don Cheadle, is scheduled for release through Lions Gate on Apr 29.

The company'scomedy-drama Thumbsucker starring Tilda Swinton, Vincent D'Onofrio and Keanu Reeves, willplay in the American Dramatic Competition at Sundance.