Former Blockbuster Online director of product Kevin Sullivan has been appointed First Look Studios' vice president of home entertainment marketing.

Sullivan will report directly to First Look's executive vice president worldwide marketing Brooke Ford and is expected to start work on the first quarter 2008 releases of King Of California starring Michael Douglas and The Amateurs with Jeff Bridges and Tim Blake Nelson.

The appointee is currently based in Dallas and will relocate to First Look's Century City offices.

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