Korean filmexports for the first half of 2006 are down 58% year-on-year, according tofigures released by the Korean Film Council (KOFIC). Total exports came to$17.4m, compared to $41.8m in the first six months of 2005.
The main reasonfor the sharp decline in sales is that
Major pre-salesin 2005 went to
Making up 50% oftotal exports,
Overall, the averagesales price per film has gone down 50.2% from $273,268 to $136,088. Thespread shows 63.5% less exports to
KOFIC's report analyses that "the decrease insales this first half is not a temporary phenomenon, but a re-adjustment to arealistic level in prices and number of films exported" after the star-vehiclebubble has popped on the Japan side.
Meanwhile, Bong Joon-ho's monster hit TheHost, which was pre-sold last year for $4.7m, is currently awaiting amuch-anticipated Japanese release on 250 screens next month.