Former mPRm staff membersAriel Carpenter and Jennifer Lopez have returned to the Los Angeles-basedpublic relations company as vice president of the emerging media and technology(EMT) practice and senior account executive of the film practice respectively.

Carpenter will beresponsible for new business development for the EMT practice as well asdeveloping and supervising campaigns for the firm's consumer-oriented EMTclients.

She previously worked atmPRm from 1999 to 2001 in the EMT practice, and most recently served as anindependent PR consultant to the radio, commercial production and entertainmenttechnology industries.

Lopez returns to mPRm fromThe Angellotti Company where her campaign credits include Ray and Seabiscuit. She has also worked at Focus Features, PMK and Fox Searchlight.

In other staffannouncements, Elana Altshuler, Tom Chen and Katie Sanseverino have all beenpromoted to senior account executive.

Altshuler works for the EMTpractice and her clients include Dolby Cinema Group, Movielink, andSideEffects Software.

Chen's clients include StarzEntertainment Group, AMC, and Universal Studios Home Entertainment, whileSanseverino works on TV series like House and Less Than Perfect, aswell as consumer product line The OC Insider.

Laura Howell and KatieWatson have been promoted to account executive in the film and generalentertainment practices respectively, while Ayn Allen, Tracy Forrester and KateHubin rise to account coordinators in EMT, general entertainment and film practicesrespectively.