Sanjeev Lamba is joiningDimension Films as executive vice president of marketing and new mediadevelopment.
Based in New York, Lambawill begin work on Oct 24 and reports to Dimension chief Bob Weinstein.
He will oversee online andnew media marketing for both the theatrical and home video slate, and willcreate new business with retailers, electronic game companies and interactivedigital content arrangements.
The executive will also beinvolved with promotions and tie-in promotions for The Weinstein Company. Inaddition, he will work with Bob Weinstein on marketing the Dimension Filmsslate.
Lamba's appointment followslast week's naming of Gary Faber and Matthew Cohen as co-heads and executivevice presidents of marketing for The Weinstein Company.
He most recently served asvice president of marketing and international for Buena Vista Games.
Prior to this he served inHong Kong and Tokyo in senior marketing and licensing positions for DisneyConsumer Products.