Paul Pflug and Melissa Zukerman's strategic corporate communications firm Principal Communications Group has struck an alliance with new consultancy Abrams Research Group.

Principal will identify new clients in the media and entertainment fields for Abrams, which offers business leaders industry insight through its network of freelance media professionals.

Abrams Research was founded by CEO Dan Abrams last November and its global network encompasses bloggers, current and former television journalists and magazine editors.

'Paul and Melissa's industry intelligence, media relationships and strategic skills make them a perfect partner for Abrams Research,' said Abrams, an attorney and former MSNBC general manager.

'Today, business and brand information is communicated around the globe, with the ability to influence an organisation's perceived health and value instantaneously,' Pflug and Zukerman said. 'What Dan has created offers tremendous value to any business faced with entering new markets, launching a product or managing a crisis.'