TargetMCG has decorated its London office to match a custom-build holiday game that will benefit a local soup kitchen.
Media company TargetMCG’s has decked out its London office windows as part of a charity initiative.
The digital creative team at Target-owned OTM company custom-built an interactive Fruit Machine-style game (play here for free). Players click on three windows to try to match symbols. And each time a user clicks on a game TargetMCG donates £1 to the Whitfield Street Soup Kitchen. If a player wins, the donation goes up to £25 and that gamer is entered into a draw to win theatre tickets.
Miranda Suit, Whitfield Street Soup Kitchen’s director said: ”We are delighted that TargetMCG is going to give us extra help over the winter months when our free food and clothing are more vital than ever.”
Andrew Ward, TargetMCG’s group creative director who spearheaded the interactive game said: “We love Fitzrovia and wanted to put something back into the local community. Season’s greetings and a big thank you from all of us at TargetMCG for helping us make it a happier New Year for those who depend on local charity. Good luck, Merry Christmas and thank you on behalf of the Whitfield Street Soup Kitchen!”