How To Make Money Selling Drugs premiered in Toronto where it became one of the must-see docs at the festival. Lightning will commence sales at the AFM later this month.

Bert Marcus Productions’ documentary argues how US public policy and government enforcement have failed to deter Americans from dealing in drugs.

Famous talking heads include 50 Cent, Woody Harrelson, Eminem, Susan Sarandon and drug kingpin “Freeway” Rick Ross. 

Matthew Cooke directed and Tribeca Films acquired US rights.

Lightning president Robert Beaumont, vp of acquisitions, business development and marketing Audrey Delaney and consultant Richard S Guardian negotiated the deal with ICM Partners and Lawrence Kopeikin on behalf of the filmmakers.