Titles include recent hits as well as catalogue films.

LoveFilm has signed a content deal with UK distributor Optimum Releasing.

The streaming content goes live today and includes films from Optimum’s 2009-2010 slate and library. There is no extra cost to LoveFilm subscribers. LoveFilm will show 30+ first run Optimum films during their pay TV windows.

Titles include The Wrestler, The Ghost, Vicky Cristina Barcelona, and A Prophet; as well at catalogue hits like The Pianist and Mulholland Drive.

The LoveFilm Player is available on PCs, direct to TV or on devices like the PlayStation 3.

Simon Calver, CEO of LoveFilm, said: “We are very excited to be partnering with such an influential and innovative distributor as Optimum. This announcement means we can offer consumers great films like The Wrestler and The Ghost instantly as part of their subscription. LoveFilm’s catalogue is going from strength to strength with more and more distributors and studios joining our Watch Online service.”

Robb Smith, Head of Television and New Media of Optimum Releasing, said: “We’ve watched LoveFilm transform into a hugely popular hybrid service and we’re impressed by their continued expansion onto new device platforms. This is an important step for us as we roll out our digital strategy and continue to pursue emerging platforms and partners to maximise income from our content.”