Creative content agency M3 Creative has formed a vertically integrated, multi-platform marketing and promotion and film production company.

M3 Creative Film will produce specialty theatrical and made-for-TV product in the $1m-10m range and has already worked on the genre title John Dies At The End.

The company is in development on its second feature Apple Cart (working title).

John Dies At The En screens in Midnight Madness in Toronto and Magnolia will release in the US theatrically and through its Ultra VOD programme in late December and theatrically in early 2013.