Cynthia Swartz founder and president announced on Wednesday (19) that LA-based Emily Lu and New York’-based Lindsay Stevens have come on board.

Lu will serve as director of national publicity overseeing all West Coast client work while Stevens joins as manager of national publicity. 

Lu previously served as Brigade Marketing and repviously worked alongside Swartz in the Entertainment Marketing Division at 42West. She will report to Swartz as well as New York-based vice-presidents Elena Zilberman and Michael Kupferberg.

Stevens worked at 42West and ID-PR and will report to Kupferberg and Zilberman.

Strategy PR/Consulting launched in September and its awards season roster includes Lynne Ramsay’s We Need To Talk About Kevin, Madonna’s W.E., Oren Moverman’s Rampart, Sam Levinson’s Another Happy Day, Gerardo Naranjo’s Miss Bala and Carl Colby’s The Man Nobody Knew.