Andrew McGraime has been promoted to vice-president of interactive marketing at Magnolia Pictures.

McGraime will oversee online and mobile marketing campaigns for Magnolia as well as for the theatrical releases of sister company Magnet.

The executive has been with the company for three years and previously served as director of interactive marketing.

He is currently overseeing interactive marketing campaigns for such films as Steven Soderbergh’s The Girlfriend Experience, Robert Kenner’s Food, Inc, Kirby Dick’s Outrage, Lynn Shelton’s Sundance hit Humpday, and Tony Jaa’s upcoming Ong Bak 2.