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An intriguing battle is shaping up ahead of this weekend's wide launchess of Marvel's The Incredible Hulk - mostly through Universal/UPI - and M Night Shyamalan's paranoia thriller The Happening through Fox International.
While both films boast recognisable talent - Ed Norton and Liv Tyler in the case of The Incredible Hulk and Mark Wahlberg in The Happening - there are potential pitfalls.
The Incredible Hulk sees Universal attempt to resurrect a franchise that was deemed dead and buried after Ang Lee's ill-fated 2005 adaptation.
In the other corner Shyamalan is desperate to bounce back from his 2006 critical and commercial disaster Lady In The Water.
The Incredible Hulk opens day-and-date with North America mostly through Universal/UPI on 3,135 screens in 38 territories this weekend, while The Happening is Shyamalan's first R-rated release and debuts day-and-date on a far wider 5,673 prints in 61 territories.
UPI unleashes the green monster in Russia, South Korea, Singapore and Hong Kong, among others, on June 12 followed by the UK, Mexico and Brazil a day later. It opens in Taiwan on June 14.
PPI holds limited rights to the film and opens it in Australia and New Zealand on June 12. Sony Pictures Releasing International (SRPI) holds rights in Spain and several other territories and will release in the coming weeks.
Forgetting Sarah Marshall stands at $24.9m and opens in German-speaking Europe on June 11 and 12.
Iron Man stands at $207.8m through PPI and has grossed a further $11.5m through SPRI.
The Happening has been scheduled to launch almost everywhere this weekend except Japan, where the film will open on July 26, and four smaller markets.
Elsewhere Walt Disney Studios Motion Pictures International's The Chronicles of Narnia: Prince Caspian has amassed $110.4m and still has all of Western Europe to go. The fantasy sequel arrives in Argentina and Hungary this weekend.
SPRI opens the romantic comedy Made Of Honor in Italy and Italian-speaking Switzerland on June 12; it stands at $35m.
Comedy You Don't Mess With The Zohan is in the early stages of release and opens in New Zealand on June 12. 21, a drama about a group of card counters who try to play the casinos at their own game, stands at $59.4m while the horror tale Prom Night has grossed more than $6.8m.